The Approach
Ross’s approach for Transformational Fitness is unique in the industry for the following reasons:
- He focuses on working with the client on the psychological blockades preventing them from achieving “fitness”
- His signature “Graduate Program” strives to teach clients how to manage their fitness journey without him
- In the Graduate Program he charges the clients less as they “graduate” from Freshman to Senior Status
Via the above Ross strives to be more than a trainer to his clients: he wants to be a “Fitness Mentor” which is so much more:
A “Fitness Mentor” vs. “Personal Trainer”
| Fitness Mentor | Personal Trainer | |
| Approach to Training | In addition to custom training programs, a Mentor provides a comprehensive educational course to render clients independent over time. | Simply provides training programs and the answers to additional questions on an ad-hoc basis. No educational foundation is built in. |
| Approach to Diet | Provides custom diet splits by macro, and works individually with clients to educate them on key diet topics, and various dieting strategies. Makes the client independent. | Provides macro splits, usually attached to one-size fits all “eat this, not that” prescriptions. Little to no education on various dieting strategies, or key diet topics. |
| Psychological Education | Educates clients on broad concepts, and works individually with clients to develop effective strategies to increase adherence to training and diet. Let’s make these changes stick! | Not offered |
| Discounts? | In the “Graduate Program” pricing is reduced as clients progress. | You’re joking, right? |
The Programs
Ross currently offers two primary program options—his signature Collegiate Program, and Straight-Up Coaching with the additional option to book time with him for your consulting needs on an hourly basis.
The Collegiate Program is covered in more detail in the section below. This is a completely unique program in the industry, one where the client is charged less as time goes on. The goal is to render the client mostly or completely independent of Ross—in other words, prepare the client for life without a trainer. Mentorship to take direct control of your fitness.
The Collegiate Program is designed for the following people:
- Those who live busy lives (kids, career… general modern adulting) and struggle to find time for fitness
- Those who are sick of roaming the internet for piecemeal fitness and diet concepts and attempting to tether it all together into a sensible and effective plan—this is why schools exist, to provide a curriculum!
- Those who could benefit from the lessons imparted via the Collegiate Program to progress not just their fitness, but their careers, personal lives, etc. as all of the psychological concepts included in this program are universally applicable
Ross firmly believes an empathetic, well-rounded and sensible approach to fitness education and execution can be life-changing. The goal isn’t to be a fitness model (unless it is): the goal is to render you a happier, healthier, and more in-charge individual by using fitness as a conduit to further success.
Straight-Up Coaching is exactly what is sounds like: Ross will provide custom programs and diet-plans to the client, and will check in on a weekly basis via email (of course, the client is encouraged to reach out whenever needed). Ross will make tweaks to the programs and diet plans as required given client goals, and provide basic instructional resources to optimize results as needed.
Primarily this program is suitable for those who have no trouble pursuing fitness in their lives, but wish to maximize their time and results above the normal baseline.
The Collegiate Program
Within the “Collegiate Program” Ross strives to teach clients how to manage their fitness journey without him… seriously. If you stick with the program and do the work, he charges you less overtime.
The program “graduates” clients through four distinct levels: Freshman, Sophomore, Junior and Senior.
- Freshman is where the basics are covered and the foundation built.
- Sophomore ramps things up a notch with more advanced topics and more challenging programming.
- Junior is where Ross begins to “handoff” the programming design to the client, continuing to guide, consult and mentor every step of the way.
- Senior is the capstone level: the client should be nearly completely independent at this point and Ross’s role is to simply aid in keeping things on track, and continuing to introduce advanced learning as needed.
Topics of mentoring are in three distinct areas: Training, Dieting, and Psychology.
Clients are “graduated” from one level to another based on readiness as perceived by Ross via their demonstrated approach and attitude, growing aptitude and ability to show proper application, and results. This is not an excuse to rip client’s off by holding them at more expensive levels to increase revenue—while it might seem subjective, it isn’t really. It is obvious when a client is ready, and Ross wants to graduate clients. He has limited bandwidth, and needs to graduate clients in order to take on new ones. If many clients are not graduating, Ross takes this as a personal failure.
You are in good hands.
Please see the FAQ section for further clarification, or feel free to drop Ross an email with your questions.
Expert Trainers
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Bernice Grant
Senior Trainer
“ Printing and typesetting industry hasen been industry standard dummy text ever since the 500 when unknown prnter took a galleys of type and scrambled to make typeing industry has been industry specimen book has survived. Lorem ipsum is most used demo text on demo website. ”
Bernice Grant
Senior Trainer
